How WhatsApp CTAs Enhance Your Facebook Advertising

Using WhatsApp call-to-actions (CTAs) in your Facebook advertising might at first sound a little convoluted. However, it can be a great way to boost engagement and drive people to engage with you through WhatsApp Business.  

The benefits are twofold as you enjoy all the advantages of using WhatsApp Business to connect with your customers, combined with the marketing essential that is Facebook advertising.

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Why WhatsApp CTAs Are Essential in Facebook Advertising

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We’ve put together a summary of all the great reasons why using a WhatsApp CTA in your Facebook advertising can help you boost your business.  

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• Seamless customer interaction: WhatsApp CTAs allow users to connect directly with your business on WhatsApp. This is because when users click the CTA button in your ad, it opens a WhatsApp conversation thread instantly. This seamless interaction fosters better communication and engagement. The easier it is to contact you; the more likely people are to do it.  
• Personalised conversations: WhatsApp enables one-on-one conversations between businesses and customers or clients. You can address customer queries, provide personalised assistance, and build stronger relationships.
• High user engagement: WhatsApp is a widely used messaging platform with over 2 billion users globally. It is the norm for most people to now use WhatsApp for the majority of their conversations. By integrating WhatsApp CTAs, you tap into this large user base, increasing the chances of engagement in a setting people feel comfortable with.  
• Direct sales and leads: With WhatsApp CTAs, you can drive direct sales or collect leads. For example, users can inquire about products, services, or promotions via WhatsApp, as the questions occur to them. It streamlines the conversion process and encourages immediate action.
• Trackable metrics: A very helpful tool, you can measure the effectiveness of WhatsApp CTAs through metrics. This means you can monitor the number of clicks, conversations initiated, and conversions and in turn this data helps refine your ad strategy and optimise results.

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In summary, WhatsApp CTAs bridge the gap between Facebook ads and real-time customer communication, resulting in better engagement, conversions, and overall business success.

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Top Tips for Driving Engagement with Facebook Ads and a WhatsApp CTA

Two of the great advantages of Facebook advertising, along with your WhatsApp CTA, is that for a relatively low budget you can place highly targeted ads meaning the people you most want to engage with are much more likely to see your ad. It is a much more targeted form of advertising without breaking the budget.  

However, before you even get to the WhatsApp CTA, it is important to consider what makes a good Facebook ad:

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• Use vertical or square videos: Most users hold their phones vertically, so create ads with a vertical or square aspect ratio. This means your ad will cover more screen space and capture attention effectively.
• Keep text concise: People scan quickly on Facebook, by shortening your text you can convey your message within the first few seconds. Similarly, clear and concise text which doesn’t include jargon works best.
• Carousel ads: You can use this format to showcase multiple images or products. It’s cost-effective and allows users to scroll through your content within the same interaction.  
• Add movement to your ads: Videos or animations catch the eye in users’ feeds. Use templates in Facebook Ads Manager to create engaging video ads from your images.

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Of course, no successful ad is complete without a strong call-to-action and WhatsApp CTAs are particularly successful on Facebook. Once you have your ad ready and you have linked it to your WhatsApp Business account, you should incorporate your WhatsApp CTA into your ad.  

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Our top tips for a WhatsApp CTA on Facebook ads are:

1. Keep it short, clear and concise. Examples of an effective CTA include ‘Chat with us on WhatsApp!’ ‘Get personalised assistance on WhatsApp now’ and ‘Connect with us on WhatsApp.’ These are to the point whilst implying both immediacy and a personalised service.  

2. Make sure there is a friendly WhatsApp welcome message waiting for users when they click on your CTA.

3. Experiment with different CTA buttons based on your campaign objectives. By using the metrics tools, you can test different CTAs against each other and find out what is most successful for your audience.  

Overall, using WhatsApp CTAs on your Facebook ads can be a great, value for money way to engage directly with your target clients whilst giving them a quick, effective way to contact you that they are comfortable and familiar with - helping to break down barriers to starting a conversation.  To make it even easier for you, you can even set up WhatsApp Business on your desktop.

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Using ClientWindow to Leverage the Power of WhatsApp to Business Email  

Once you have a successful Facebook ad campaign and WhatsApp CTA set up - the next step for you as a business is to manage these conversations. And this is no small task! With a high volume of messages, it can be tricky to keep track of WhatsApp. Even when using WhatsApp Business there are challenges, especially as messages will inevitably be on personal devices and phones, meaning it can be hard for teams to work together or know what everyone is saying to clients and customers. However, this is where powerful tools such as ClientWindow step in. ClientWindow offers incredible innovation by connecting WhatsApp to your normal business email. This means you can send and receive WhatsApp queries from your email, and the customer or client will send and receive these messages on their WhatsApp. ClientWindow works quietly in the background to facilitate these easy conversations seamlessly - helping you provide the best service possible.  

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